Who is Ron Mueller and why should I listen to him?


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Ronald R. (Ron) Mueller is a baby-boomer, born in Sioux City, Iowa, the son of a career postal worker and a career bookkeeper. He left the Midwest in 1965 to accept an appointment to the United States Naval Academy in Annapolis, MD, where he earned a Bachelors Degree in Business Management. ron mueller presenting at seminar


After serving his country for eight years on active duty as a Naval Officer, including a combat tour in Vietnam, Ron worked briefly as an investigative reporter for the Atlanta Journal, and then entered the business world focusing on the fields of advertising and marketing.

His many business successes included heading the Washington, DC offices of Ketchum Communications, Earle Palmer Brown Advertising, and Burson-Marsteller Marketing, plus two years as vice president of marketing communications for McDonnell Douglas Corp.

While holding these demanding positions, he was also advancing his education, earning a masters in communication from the University of Oklahoma, a masters in business administration from The George Washington University, and a Ph. D. in business economics from Sacramento Regent University.

Ever since he was a young boy working as a caddy for several successful businessmen at his hometown Country Club, he heard repeatedly that real success belongs to those who are self employed. Now this was quite a contrast from what he had learned from his parents -- that the way to get more money is to take on a second job.

Years later, in 1999, having grown weary of his corporate14-hour workdays and exhausting 4-hour daily commutes, Ron fired his boss and hired himself.

While building a successful career out of making other people's businesses thrive, he had learned this: It's how much you keep, that counts, not how much you make. So Step One in starting his own business was to gain a thorough understanding of small-business tax laws.

Right away many well-meaning friends began offering Ron the ‘free advice' that home-based business owners get huge tax benefits. But not one of those well-meaning friends was able to tell him what those tax benefits are, or how to qualify for them, or what records he would need to keep.

So he began spending hours in bookstores, on the Internet, and even in the United States Library of Congress looking for information about those “small business tax advantages.” After running into one dead-end after another, he concluded that there was no source that was complete, affordable and easy to use.

Since he could find no useful resources on this subject, Ron drew on his earlier experience as an investigative reporter, and launched into doing his own research. After several months, what he had discovered was exciting. keep your own money

First of all, yes, small businesses can qualify for most of the same tax breaks as big businesses.

Second, the potential value of those tax benefits is huge. And third, many of the largest tax breaks actually were authorized by Congress specifically to stimulate and reward the start-up and running a small business.

He was not looking for ‘tax-dodges' or ‘loopholes' or ‘gray-areas,' so he traced every individual small-business tax break all the way back to the precise Article in the U.S. Tax Code, or the specific Congressional Tax Law, or the exact Federal Tax Court Ruling that authorized it.

By now Ron's Midwestern work ethic and Christian values began “screaming” that he needed to find a way to make this information available and affordable to every one of the 25 million small-business owners who need it –especially since many were unaware of how much they needed it.it's how much you keep


His response to that “Inner Passion” was to write a step-by-step guide that explained, in layman terms, what tax breaks are available to small businesses, how to qualify for them, and how to spend only a few minutes a day keeping the necessary records.

That book, which has become a bestseller, is called, “It's How Much You KEEP, That Counts! Not how much you Make,” is now in its Fourth Edition.

Ron lives in San Diego, California aboard a yacht appropriately named “Home Office.”

Stop leaving money on the table. You deserve better.


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